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COMM2510Media Research: Psychological and Sociological Perspectives
3 CreditsSch of Journalism and CommDiscussionLectureInteractiveTutorial

This course offers a comprehensive introduction to media research from psychological and sociological perspectives. Students will examine a wide range of topics, including media effects, media organizations, media events, audience behavior, and the political economy of media. The course is designed to help students understand the reciprocal relationship between media, individual psychology, and social structures, while fostering an interdisciplinary analytical approach.

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