This course seeks to provide the knowledge and skills needed to research, plan, and implement communication campaigns for corporate social responsibility (CSR) and sustainability practices. The course examines theories and practices related to CSR in order to understand the business environment in which public relations/advertising operate and apply them to developing and evaluating communication campaigns. Specifically, this course provides an overview of CSR, its evolution, and theories in management and psychology that underlay strategic approaches and consumer behavior. It also covers the planning and integration of media into strategic CSR communication programmes. Students will learn to set objectives, develop CSR campaign plans, integrate traditional and social media into overall communication plans, measure program results, utilize new media technologies, and about the macro-environmental issues affecting CSR governance.