This course is designed for students pursuing strategic roles in the new media industry, equipping them to apply data and AI strategies to real-world challenges. Bridging the gap between strategic vision and technical execution, it delivers essential data science concepts and practical processes for effective collaboration with data teams on projects that drive measurable business impact. Emphasizing strategic problem-solving and ethical data and AI practices, the course uses case-based learning to build multidisciplinary capabilities in strategy, analytics, data visualization, modeling, and machine learning. Students also explore the latest AI developments, preparing them to address complex challenges and leverage emerging opportunities.