Most strategic and organizational decisions require answering the questions: Is implementing or continuing a particular initiative the best option, given both current market conditions and likely market responses to this decision? This course is management-specific analytics course which tackles two key questions at the intersection of strategy analytics – how we use data to make better strategy and management decisions and how we can ensure the decisions being made from the available data in answering the question. The course uses statistical and analytics techniques to quantify familiar issues covered in core strategy relating to entrepreneurial decisions and global management decisions. Students will learn data-driven thinking through hands-on experience with performing analyses utilising various analytical tools that not limited to statistical analysis that interpreting their results.