20
Others5
Presentation15
Participation20
Short answer test or exam40
This course is concerned with the formulation, implementation, and evaluation of business strategies. Topics include selection of objectives, analysis and diagnosis of business environment, evaluation of strengths and weaknesses, selection of strategies, the creation of corporate identity and structure, the acquisition and development of resources, and strategy review, evaluation and control. As a capstone course, this course is aimed to integrate the functional areas of business (e.g., accounting, finance, human resources, marketing, and operations). This course also helps the students understand business environments, analyze and, solve the business problems from the perspective of top managers.
Prerequisites: HTMG1010 or MGNT1020 and at least two 3000/4000 level coursees offered by the Faculty of Business Administration.
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