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MGNT6620Creating Self-efficacy and Impact on Communication
3 CreditsDiv of Business AdministrationLectureAttendance

20

Homework or assignment

35

Presentation

25

Participation

20

Theories will stay on paper forever if they are not applied in practice. To become a successful business leader in the future, you need to master the skills of effective communication and be able to communicate with impact. Contrary to popular myth, there is no natural outstanding presenter or inborn good communicator. This course will help you acquire the necessary skills of a great communicator and break your psychological barrier when you need to present in front of a large audience. Unlike the other presentation workshops, we are not training for elocutionists. In this course, you will learn how to master the golden rules of communication in the real world and how to adopt a target audience based impactful dialogue to achieve your goal with long-term sustainable business impact. These audience groups may include investors, bosses, business partners and other business stakeholders. Delivering an eloquent presentation in a story-telling way is only the first step. This course will also enhance your probing skills of obtaining useful information from business stakeholders, winning the pitches, handling objections and coping with Q&As. More importantly, you will learn how to close a deal at the end of the communication/presentation based on experiential learning and introduction of various effective and relevant models deduced from real working and business situations. The course will also introduce escalator pitch which has become popular and is a critical skill nowadays. When successfully deployed, it will improve your bargaining power and the chance of winning. Lecturers will share with you their personal experience using real cases from MNCs such as Procter & Gamble, Unilever, Nestle, PepsiCo, Johnson & Johnson and Dyson.

requirements

For students in MBA; or JD/MBA Double Degree Programme

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